One of the biggest challenges that all businesses face nowadays is to find the best way to remain front of mind with their clients. With an ever-increasing number of marketing options being made available to businesses to generate awareness, it is good to know that one of the best and most effective strategies to implement is branded giveaway products.

It has been shown that one of the best-branded giveaways that you can use is branded coolers. This is not only because of the huge range of coolers available, the quality of the product, the ability to choose designs and branding to suit your needs and the huge range of uses that they provide but most importantly it achieves the objectives of your marketing strategy.

Here at Laneway Promos, we have an extensive range of Branded Coolers that will assist you in achieving your business objectives. Find out why our range of customisable coolers is the most useful marketing tool for your business to stay front of mind with your clients.

They are cost-effective and get seen.

Coolers are a great, cost-effective way to market your business. Given the range and durability, they will stand the test of time and give your business the best value for your marketing dollar.

Also, you can be confident that they are a product that you know will be used by your clients in a range of situations – whether for business or leisure! The aim of all marketing is simple – get seen by potential and existing customers. You can be confident that your brand will be seen by a large potential customer base by using coolers as a marketing tool and the subsequent cost per eyeball will be extremely low.

They create a connection and experience for your existing clients.

Your clients are being targeted every day by your competitors to move their business requirements. While the quality of your product or service will give your clients the trust to reengage your business, by adding a custom cooler to your marketing mix, you will improve the connection and experience your clients have with your business.

By using your coolers as a mobile billboard for your business’ logo or slogan – whether at work, at the gym, down the park or at the beach; the connection between your business and your clients continues outside of normal business hour operations. This connection assists your business to be seen and remembered so the next time they need your business service or product they will have you at the front of their mind.

They achieve your business goals.

By using customised promotional products as part of your marketing strategy, your business will remain front of mind for future business opportunities. It has been shown that branded giveaway products will increase customer retention by 5% and hence improve your profits. For any business owner, that should be your ultimate goal!

By staying front of mind, you are 60%-70% more likely to retain an existing customer. Given that the cost of obtaining a new customer has been shown to cost you 5 times as much as retaining a customer, this seems like a smart move to us.

They reward loyalty.

So many large businesses use loyalty reward programmes to retain customers and keep them front of mind. Unfortunately, many small and medium-sized businesses do not have the financial capacity to use loyalty reward programmes.

The great thing about branded coolers is that they are a cheaper and cost-effective alternative to major programs. Free giveaways for example add value to your clients and increase the odds that you will be their business of choice in the future.

They generate new customers through brand awareness.

The aim of any marketing material is to build awareness of potential new customers and ideally get them to engage with your business. Given the huge range and diversity of cooler options available – including bags, boxes, baskets and backpacks – you can select the right product to suit your client’s preferences and to get your brand in front of the right customers you are seeking.

For example branded Beach Tote Cooler Bags would be a great marketing strategy and product to target a huge number of potential customers, especially as we head into the warmer summer months! These are widely used by people when they go to the gym, go to the beach, walk through shopping centres or attend schools they will get your brand in front of potential customers.

Laneway Promos can help you choose the right branded cooler for your business so you can be seen by a huge number of potential clients.

Here at Laneway Promos, we have a huge range of coolers, that can be easily and affordably branded to assist your marketing strategy, allowing you to build your brand and stay at the front of your client’s mind. To find out more about our extensive branded water bottle range you can check us out at Alternatively you can reach our friendly and knowledgeable team on 1300 113 799 or