At Laneway Promos, we understand how crucial it is to promote your business uniquely and effectively. That’s why we offer custom branded backpacks perfect for showcasing your brand and taking your marketing to the next level. We have an extensive range of backpacks for every budget, ready to be branded with your logo!
Why use Custom Branded Backpacks for your Business?
Custom backpacks printed with your logo are a fantastic promotional item to get your logo out there and seen. Catching a train to work in the morning and glancing around any platform will show you how popular backpacks are. From the classic, hipster Herschel backpack to the sleek leather fold over - there is a backpack for every type of person, from school kids, corporate types, creatives and gym goers. Peak Hour is an excellent example of how free advertisement on branded backpacks can work. Backpacks with a corporate logo printed on the front flap stare back at you on your commute - catching your eye quickly with their ample branding space. A backpack can be personal, depending on what you use it for and your lifestyle needs - you may gravitate to some styles over others. At Laneway Promos, we choose the best of the best, ensuring we have a style for everyone.
Some of the top reasons to use promotional bags include:
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Visibility: Backpacks are often worn in public places – on commutes, at schools, during travel, and at events. This gives brands a walking billboard that moves through various demographics and locations, ensuring that their name and logo are seen by a wide variety of potential customers.
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Functionality and Utility: Unlike some promotional items that might be discarded or tucked away, backpacks serve a practical purpose. People use them regularly, ensuring that the branded item remains part of their daily lives, which in turn reinforces brand recall.
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Longevity: High-quality backpacks can last for years. This means that, as a promotional item, they offer a longer shelf life than disposable or short-lived items. This longevity ensures continued brand exposure over an extended period.
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Positive Brand Association: Gifting a useful item like a backpack can create a positive association in the minds of recipients. They associate the brand with generosity and utility, enhancing the brand’s image.
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Variety and Customization: Backpacks come in various styles, sizes, and materials. This allows businesses to choose a type that aligns with their brand image – whether it's eco-friendly, luxury, sporty, or tech-oriented. The customization options – from colour to design to additional features – can further tailor the backpack to represent a brand's identity and values.
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Cost-Effective: When ordered in bulk, custom printed backpacks can be quite cost-effective compared to other promotional strategies. The per-unit cost decreases with larger orders, allowing businesses to get a high return on investment, especially considering the visibility and longevity of backpacks.
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Tangible Touchpoint: In the digital age, tangible brand touchpoints create a deeper connection. Physically holding or using a branded item can leave a more lasting impression than a fleeting digital ad.
Our range of Promotional Backpacks
We know that backpacks are used by almost everyone at some point in their lives, so we have included a backpack for every occasion, choosing only the best to make your decision-making easy. We have personalised backpacks for day trips, backpacks for your gym sesh, ones perfect for carry-on luggage if you travel for work and classic nylon or poly canvas packs for kids on the move at school. Our range includes anti-theft backpacks, laptop backpacks, and on-trend styles with drawstring closures or fold-over tops!
How to Choose the Right Promo Backpack for Your Business
When it comes to choosing the right promotional items for your Business, there are several factors to consider. Here are some helpful tips for choosing your promotional backpack!
Practical and functional branded backpacks
Consider what your backpack is for. If you need your staff members to carry their laptops to and from work, opt for a backpack made for the tech-lover that includes laptop sleeves and pockets for cords and adjustable straps. If your backpack will carry gym clothes and shoes - a backpack with mesh inserts or waterproof elements will be better suited! Some backpacks have just one main compartment for storage, while others are kitted out with a zippered rear pocket, water bottle holders and adjustable shoulder straps.
Reflect your brand's style with promotional backpacks.
We have an extensive range of custom backpacks to suit every style and aesthetic. Consider the backpack's colour, design, and overall aesthetic and your brand's logo colours and design before making your final decision. Neutral backpacks with coloured zips and straps are a great way to incorporate your logo colours and really make your branding pop.
Comfortable custom backpacks
When choosing a printed backpack for your work, school or event, it is vital to remember these get carried around on our backs! There are a few key things to consider regarding long-term comfort and back and neck health. Things like adjustable padded shoulder straps and a padded back are great things to look for if your bag is used daily.
Promotional Backpacks for Every Business: Types and Tips
A Custom Backpack for Schools:
When it comes to schools, the right backpack needs to be affordable, durable and spacious enough to carry textbooks and a tablet or laptop. Our range of custom-printed bags includes budget-friendly options that are perfect for students. Look for a backpack with padded back and shoulder straps for comfort and adjustable straps to ensure a good fit for all students. Opt for backpacks like the Clubhouse or Cousteau that come in many colours. And select colours that match your school branding!
Promotional Backpacks for Businesses:
A backpack that can carry all your daily essentials, including laptops, documents, and even gym gear, is a must-have for businesses. We always recommend choosing a backpack with ample internal storage space, zippered pockets for organisation and padded laptop sleeves. Anti-theft backpacks are also a popular choice for added security. If your staff or clients commute, a custom backpack is a practical gift to showcase your logo everywhere they go!
Custom Branded Backpacks for Universities:
Universities require a versatile backpack that can cater to a range of activities, from attending lectures and going to the gym to hitting the Uni bar after a study session. Look for backpacks with multiple compartments, pockets for water bottles and comfortable straps for all-day wear. Our custom backpacks are perfect for universities as they can be customised to match your school's colours and logos. They also make a great promotional product for prospective students at events and open days.
Backpacks for the Great Outdoors
A durable, comfortable, weather-resistant and high quality backpack is essential for those who enjoy getting out in nature. Choose a backpack made from high-quality materials, such as woven nylon or poly canvas, with padded straps and a comfortable back. A backpack with a reinforced base helps with wear and tear when out in the elements. Compact, waterproof backpacks are fantastic gifts for the avid adventurer and make a great end-of-year gift!
What types of branding can be applied to personalised backpacks?
We have several branding options available for custom-printed backpacks, depending on the material and style of the promo backpack. The most common branding methods include embroidery, screen printing and heat transfer printing. Embroidery and screen printing are popular methods for adding a simpler logo or design to a backpack, while heat transfer printing is ideal for more intricate designs and full colour printing. We offer a range of branding options for our promotional backpacks to ensure your logo stands out and makes a lasting impression.
Commonly Asked Questions about Printed Promotional Backpacks
Can I Place The Branding Of My Business Logo Anywhere On My Custom Backpacks?
You can brand your promotional bags almost anywhere! The zippered front pocket is the most popular location for a corporate logo - which allows for optimum visibility and provides a large area for your brand logo. Almost any zippered pocket can have branding applied. However, it is a case-by-case scenario to ensure the print type and machine can fit into the pockets. Other common locations are the flap-zippered closure and the large zippered external pocket.
Are Promotional Backpacks Budget-Friendly For Business Marketing Strategies?
While a promo backpack can have a higher price point that reflects the superior quality of some styles, there are many quality backpacks that are budget-friendly! If your budget is tight, opting for a compact promotional backpack with comfortable shoulder straps and one or two internal pockets will ensure your bag is functional for day-to-day use across a wide variety of needs. We have great backpacks starting at just $7.49 a bag! Keep in mind the more affordable options often have fewer compartments like laptop sleeves.
What is the minimum order quantity for custom printed backpacks from Laneway Promos?
The minimum order for branded backpacks varies depending on the product but is usually 25 units. The minimum order quantity for each product is listed on our website. If you require a smaller quantity, don't hesitate to get in touch with us, and we'll do our best to find a suitable solution for your needs!
Can I see a sample of the custom backpack before placing an order?
Yes, absolutely! We understand that choosing the right promo backpack for your branding needs is an important decision, and we want to make sure you're completely satisfied with your order. We offer samples of most of our personalised backpacks for a small fee. Simply contact us, and we'll happily arrange a sample for you.