Promotional tote bags are highly functional, easy to use and continually growing in popularity. Affordable, stylish and with a huge branding space, printed tote bags are an easy way to get your brand seen over and over again!
One of the most effective promotional products on the market today, a brand will viewed up to 3,300 times when printed on a promotional tote bag. If you are looking for something to keep your brand on trend, we have a number of fashion forward tote bags to really make an impression with your brand.
The tote bags' relaxed and causal look and affordability has made them hugely popular amongst young people. People love its carry-all style, environmentally friendly use and the way a simple tote bag can showcase your personality, interests and identity. One great example of a tote bag and its immense impact is the New Yorker Tote bag. Initially a simple merchandise item for the New Yorker Magazine, donning this tote is now a quick way to feel and look like a young intellectual, on their way to read a piece of long form journalism under a tree. Initially, tote bags were the leading option to replace single-use plastic shopping bags. However, the vast amount of branding options meant artists and designers could showcase and sell their work affordably, musicians could make popular and wearable merch, and retail stores and businesses could create affordable add on's at shop counters. The many uses of the branded tote bag saw them quickly utilised as phenomenal advertising tools.Why are Promotional Tote Bags So Effective?
Many reasons contribute to the success of the promotional tote bag. Still, a massive one is that they are a way for people to share and showcase their identities, perspective, beliefs and interests. You can have tote bags from a local art gallery, bookshops, charities or a favourite musician. Promotional tote bags can be printed with quotes from your favourite author or details of a festival you went to in 2015. All these things form part of the fabric of who we are and instigate conversations and lasting memories. Many people now own multiple tote bags, as they slowly replace the forbidden under-sink cupboard stash of "reusable" plastic bags. Ultimately, the fact that people want to wear tote bags and use them for everyday life is why they are such fantastic marketing tools. As a business wanting to utilise the promotional tote – it is essential to recognise that people will wear your tote if the design, style and message align with them and can be another thread in the tapestry of their life and identity!What is Considered a Tote Bag?
A traditional tote is characterised by its calico or cotton material, open top and two material handles. They are a one-shoulder bag and are usually very spacious, able to hold all the essentials plus some! As totes rose in popularity, designer brands produced their take on the totebag, some more structured and with a fastener at the top – while some were still made of classic calico and embroidered with a luxury brand name and sold at exorbitant prices.Ways to use a Promotional Tote Bag as a Marketing Tool
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An add-on at a Point of the Sales counter.
Buying tote bags in higher quantities means your sell price can be an extremely attractive add-on to customers. These can help increase KPIs for business, work as an advertising tool and encourage shoppers to use reusable bags. -
Gift with Purchase.
Similar to the add on at a shop counter, a gift with purchase is a great idea for Australian businesses to create a lasting impression! -
Custom tote bags as a giveaway at a conference or expo.
Printed tote bags are super affordable, making their use as a giveaway a financially secure choice. Including other giveaways inside the tote bag is another way to take your marketing to the next level! And, if you have resources, paperwork, or flyers, the tote bag size means you can pack it as full as you like. -
Sell custom tote bags for a profit.
Have a great design or illustration? A trendy design on a quality calico tote bag (like the Carrie tote from AS Colour) can re-sell for upwards of 50 to 60 dollars in some stores! -
Use promotional tote bags as part of your onboarding kits or gifts for staff members.
Include other marketing collateral, and branded items with your company logo to help welcome your new starter!
Tips to Ensure Your Printed Tote Bag is Used Time and Time Again
While custom branded tote bags are one of the more affordable promotional items, there is still a scale of quality to choose from. Ensuring your tote bag is good enough quality to last years and survive wear and tear are vital from an environmental aspect as well as a marketing point of view. A thicker cotton or calico will be more durable than the thinner weights. So opting for a higher thread count, or GSM, is a great way to go. Re-enforced handles are another important aspect of ensuring a durable tote and one that can hold more gear and, therefore, weight. Choosing the right design is another crucial part of developing a custom tote bag that will be used and worn proudly. The ample print space available on a tote bag and the ability to easily do a double-sided print or fully sublimated material means that the design options are near limitless. Using an on-trend design, eye-catching colours, or a relatable or funny slogan or quote are all fun ways to ensure your tote bag makes an impact! Tote bags come in a massive range of styles, colours and fabrics fit for any occasion. So customising a tote bag is more accessible, with so many styles to choose from.Popular Materials for Tote Bags
- Cotton tote bags
- Calico tote bags
- Jute tote bags
- Recycled tote bags (There are a wide selection of great quality, eco friendly tote bags)
- Non woven tote bags (Non woven fabrics are often used in the grocery bags seen at major grocery stores)
- Denim tote bags (Trendy and durable, the denim tote bags are are made from cotton, woven to create a sturdy, thicker weave