In a world dominated by technology, the humble notebook might seem like an outdated tool to some. However, research has shown that writing things down can actually be incredibly beneficial for our mental health and productivity! In fact, physically writing down notes can help us to better retain information, generate new ideas and organise our thoughts.
When promoting your business, notebooks can be a versatile and cost-effective tool to help you stand out from the competition. Part of the magic lies in how you use your notebooks. A good strategy paired with a fantastic product is far more likely to boost your business. There are many creative ways to use promotional notebooks to benefit your business, from welcoming new employees to upping workplace productivity and creating brand awareness.
Welcome Kits for New Employees
One of the best ways to use promotional notebooks is to include them in welcome kits for new employees. Customise the notebooks with your branding and even include a personalised welcome message. This can help new employees feel valued and appreciated and create a positive first impression of your business. You can also include other customised stationery items, such as pens, lanyards, and coffee mugs, to complete the welcome kit.
Boost Workplace Productivity
Encourage employees to use promotional notebooks to keep track of their tasks, meetings and deadlines. This can help boost productivity, ensure everyone is on the same page and help reduce the risk of essential tasks falling through the cracks. In addition, research has shown that physically writing down tasks can help to reduce stress and anxiety, leading to happier and more productive employees. Add motivational quotes or inspirational messages throughout or on the notebooks to really customise the product for your recipients.
Create Brand Awareness
Promotional notebooks are fantastic at creating brand awareness, both within the workplace and beyond. Employees and clients who use their notebooks in meetings and when working outside the office, such as in cafes or on public transport, are advertising your brand. This can increase your brand’s visibility and create a sense of community among employees, clients and other recipients! Go a step further and customise the notebooks with different colours and designs to make them more visually appealing, unique and eye-catching!
Customer Loyalty Programs
A promotional notebook can be a great addition to a customer loyalty program. Customise the notebook with your branding and offer it as a gift to customers who reach a certain spending threshold or refer a friend to your business. This can incentivise customer loyalty, create a positive brand image and encourage word-of-mouth marketing. A notebook is a great item to use as a loyalty reward or add-on due to its versatility and low price point. And by offering a personalised notebook, your customers are sure to feel appreciated and valued.
Giveaways and Events
You always remember the stall you receive a freebie from! Up your giveaway game by using a promotional notebook at your next event, conference or trade show. Customise the notebooks with your branding and offer them as a free gift to visitors who stop by your booth or attend your presentation. This can create a memorable impression of your business and encourage people to remember your brand. You can also add a discount code, special offer or QR code on the notebooks to encourage and enable the recipients to visit your website or store.
Promotional notebooks are versatile and practical tools that can be used in a variety of ways to boost your business. By customising a notebook with your branding and message, you can create a memorable gift that will help your business stand out from the competition. Whether you use them to welcome new employees, boost productivity, build brand awareness or incentivise customer loyalty, promotional notebooks are a cost-effective way to promote your brand and increase customer satisfaction. And with so many creative ways to use them, the possibilities are endless!