We expect 2018 to be an exciting year for all things new in promotional products. Some of the best promotional products from 2017, like our selection of kitchen promo items, will be as popular as ever. We also sourced some cool new promotional items in the our range of promo bottle openers.

Below are some of the cool promotional items and BIG ideas set to take off in 2018. Some are new products, other ideas are new and interesting ways to package your favourite promo items.

Sock it to me.

Travel or event planner? Organising a fundraiser? School or sporting club? A great promo item is one that is useful, which makes this one of the best around. Get your brand on peoples feet.
Let us design your next comfy promotion <>

Let’s hang around.

A really cost effective way to give your promotion a real retail feel is to add a custom designed hang tag to your item. With a little bit of creativity, almost any item can have a tag added to it.
Swing me some awesome tag designs<>

Boxing Day is every day.

Sure, those hang tags are awesome, but what you really want is a fully customised gift pack for your item to go in. Our branded pen sleeves are an easy way to add value to the trusty pen.  Plus you get more branding area!
Design me a new home for my awesome merch<>

Bundle up those combos.

Sometimes one item just isn’t enough to get across how awesome your brand is. Combine a number of items in to your very own bespoke gift pack. Tie them together with ribbon branded with your logo for that finishing touch.
My very own custom gift pack sounds awesome <>

Be playful with your branding.

The more fun your promo items are, the longer people will keep and use them. Think about images of your branded merchandise being shared all over social media.
Give me some quirky ideas for my next promo item <>

Happy to help.

But how can you do these ideas for your brand? That’s where we come in. We want everyone to be able to add all this awesome value and fun to your merchandise.

Give us a call or send us an email and we’ll start creating.

1300 113 799
sales@lanewaypromos.com.au

For almost two decades I’ve been involved in the promotional products industry and while there have been many new and exciting developments, one thing has remained constant: promo items are one of the most underrated and underutilised ways to promote your brand, by big brands and small brands alike.

Maybe that’s why I love them, being such an underrated part of marketing makes them so powerful. What better way to stand out from your competition than to do something they have probably overlooked! Or they are not using in the best possible way.

The main reason I love them, they work. Think of your own experiences and how annoying it is to be watching your favourite TV show only for it to be interrupted by an ad. Are we meant to reward that brand by purchasing their product? Sure every so often there is an ad that breaks big (not happy Jan) but just as the Yellow Pages featured in that ad have been consigned to the recycle bin, so too are TV, radio and newspaper ads, the cornerstone of so many marketing campaigns of the past are approaching their use by dates.

What’s this got to do with promotional products? The very first record of a promotional product is way back in 1789. 117 years before the first radio broadcast, a massive 139 before the first TV ad and even longer before anyone ever clicked on a pop-up ad. Despite being around for over 200 years, more money was spent on promotional products this decade than the last. In a world where everyone is writing obituaries for the death of traditional advertising, the most traditional of all advertising is not only alive, it’s thriving.

One of the best things about promotional products and branded merchandise, they are easy and accessible to everyone. No need for a big ad spend or expensive marketing team, your business name and phone number on a pen with your logo will be kept by 56% of people for over a year! A branded drink bottle, with your logo and services, will mean your business will be remembered by over 76% of people.

For a small business wanting to show their customers, they care, through to large national campaigns, promotional products can give you great value for your spend, with no stress and great positive association for your brand.

Call us on 1300 113 799 to talk about your next piece of branded merchandise.

Before you go, I’d love for you to sign up for our emails, where we really showcase all the reasons we love promo products. We also hope it’s where you get some inspiration for your next round of promo items. We love promotional products so much, we want to send you one when you sign up for our emails.

We also love to share our favourite concepts on our Instagram account. We offer a 10% discount on your next order when you follow us.

All stats referenced in this post at from www.appa.com.au.