Promotional Mugs

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Everyone has a Favourite Coffee Mug

If you were to ask any coffee or tea drinker if they have a favourite mug at home, the answer would be yes! Whether consciously or subconsciously, we find ourselves going to the same mug or preferred style – reaching across the mismatched mugs in the cabinet for that one perfect mug. That somehow makes your plunger coffee taste like a barista made flat white. Some people's favourite may be an ironic mug, given to them by their kid, that says in fluro text: "Dad of the Year." Someone else's favourite mug may be a sleek ceramic mug with a tone-on-tone engraving subtly to the base.

Coffee Mugs for Everyone!

The mug we take to bed with our sleepy-time tea may be different to our morning coffee mug. And the mug we have sitting on our work desk may be different again to the mug you use for your Saturday morning coffee! Some people swear by the same mug every day, overwhelmed at seeing someone else carrying their mug with the words "Bearly Awake" scrawled across a glossy printed cartoon bear. Some people swear by the classics only and opt for a sturdy, can-shaped mug that can hold 400ml. Happy to grab the generic office-use mugs available. Funnily, people still will find a favourite among the classic office mugs at your workplace. Somehow gravitating subconsciously to the same one every day. Its handles are worn in from their personal handprint.

Cups and Mugs as Long Lasting Advertisements

In my household, everyone's favourite coffee mugs are off-limits. Our cabinet is full of mismatched custom mugs collected over the years and loved possessively by the owners. A branded coffee cup from an art gallery sits proudly on the shelf, collected each morning by Kat as they go to work as a curator. A round, pastel mug with the letters "I woke up like this" in metallic print is a favourite freebie given to and loved by my other housemate. They received the mug in 2016 as part of a giveaway from a beauty brand. They post ironic selfies, looking bedraggled while working from home, posing with their inspirational mug! Brands have incredible creative opportunities in branding and how they use their branded coffee mugs. And businesses all around Australia see the benefits when using this popular promotional item!

Mugs for Tea Drinkers

 Traditional tea cups and coffee mugs are traditionally very dainty, with a smaller handle, usually wide enough for one finger. This mug style is mainly used at home or for special occasions – with businesses opting for a more modernized style of tea mugs. A mug with a wide open mouth and a tapered base is a great option that helps cool down tea.

Promotional Coffee Mugs for the Office

When considering a custom mug for the office, it's essential to consider breakage, sturdiness and size. Workspaces are often busy and will sometimes use industrial-grade dishwashers to clean items. Many workplaces also have expensive equipment and technology, so choosing a mug with a sturdy base is imperative. A classic can-shaped mug is a safe and traditional option with a comfortable C-shaped handle, so you don't have to balance your cup precariously on your way back to your desk!

Promotional Mugs for Coffee Lovers

Coffee lovers alike take pride in their coffee cups. Conscious of how comfortable it is to hold, whether it will be hot to the touch and most importantly – how it looks sitting on your desk! Coffee mugs with unique elements or shapes are trendy, bringing a touch of retail-inspired design and on-trend materials like cork. Cork-based coffee mugs have increased in popularity; doubling as a coaster, the cork base helps insulate and protect table tops from heat and scratches!

Why Choose Custom Coffee Mugs for Your Promotional Needs?

Visibility

A promotional mug is used multiple times daily, from home to work and even as a reusable coffee cup at your local cafe! With many opportunities to be seen, a promotional mug offers thousands of impressions in one year alone.

Long Lasting

Branded mugs are incredibly long-lasting. A mug can last decades and is commonly made of quality ceramic, stainless steel or china. With printing technology improving every day – options for long-lasting printing have improved. A decal print fired in a kiln creates a phenomenal quality logo that will last for years to come. All our branding types use ink that is FDA-approved and that is made for high-use items and their logo. Due to the long-lasting nature of both the mugs and the branding types, a promotional mug will continue to be used and seen, benefiting your brand and the environment!

Used all year round

A custom mug is used all year round, despite the change in seasons. For most people, coffee or tea is the first drink of the day, meaning your custom-printed mug is being used daily. This creates great opportunities for your company logo to be seen not only by your customers but by potential customers.

Affordable

While there are many benefits to using coffee mugs for your business, one of the big ones is that coffee mugs are super affordable! With most priced between five and ten dollars, it's a great way to showcase your company name on a budget! The higher the quantity, the more affordable the unit price becomes, so buying your coffee mugs in bulk is another way to get a great price and makes for fantastic business decisions.

How to use your promotional coffee mugs

Mugs as Gifts

Personalised mugs make great gifts. Giving promotional mugs as staff or client gifts is a fantastic way to show appreciation while also providing a gift that everyone will use and enjoy. When giving a promotional mug as a gift – make sure you choose quality and opt for classic, subtle branding – or a loud, fun design, creating a memento they can have forever.

Mugs for Staff Members

Effective onboarding of staff members is crucial and proven to help with the retention of team members and job satisfaction. A great use of coffee mugs is as a part of an onboarding kit, and these kits are decked out with goodies to help set up the new team member and make them feel welcome. A custom work mug is a great way to instil a sense of pride and belonging in your new starter!

Mugs to Sell

Due to the popularity of personalized and custom mugs, selling them for a profit is a fantastic business incentive that doubles as an excellent advertising opportunity. Use a fun, playful or aesthetic design your audience would like, and set up a pre-sale or sell at your local business. People love to tote the names of businesses and brands they support or enjoy, and merchandise is an exceptional way to generate sales, increase brand visibility and create lasting impressions. Another fantastic opportunity when selling mugs is using them as a fundraising tool. An environmental committee client sold eco-friendly mugs with an artist's collaborative design wrapped around the mug in full colour. The mugs were good quality and printed in high quality on a rotary digital machine. The finished product was seamless, and the committee restocked again and again.

Mugs as Giveaways

Promotional mugs make a practical giveaway. Seen at expos, schools, elections, and conferences, giveaways are one of the best ways to make a significant impression on your audience. Removing any cost for your recipient means more people can access your product. As well as this, the lasting positive feelings towards a brand that gives free items away are highly beneficial in marketing.

Final thoughts on promotional mugs

Working in the promotional industry, we have many conversations about products we love and hate. We order samples, use new products at home or get our various family members, housemates and friends to try something out – in the hope we can pitch the best quality products available, and ones we know will have a lasting impact. We choose our promotional products based on what we know works. Our range includes metal mugs, ceramic mugs, stainless steel mugs and promotional travel mugs. Our promo mugs are printed with care and packed by our amazing staff and suppliers. We take the hassle out of choosing promotional items by choosing the best of the best, and not overwhelming you with un-useable options.

You've chosen to use promotional coffee mugs. What's next?

Shoot us an email at sales@lanewaypromos.com.au or give us a call on 1300 113 799 with what mug you like and attach your logo. We'll find the best branded mugs to showcase your brand message and the perfect branding style for your logo.