The hoodie is an iconic garment created in the 1930s by the brand we now know as Champion. It was developed to combat the freezing weather conditions of winter.
From the 70s, several iconic shifts reshaped the hoodie, from athletes like Rocky Balboa to the young kids in the rising hip-hop culture of New York to fashion designers that made fashion history with their hoodie collections.
Hoodies are rising in popularity, and they're not slowing down
Over time the hoodie has grown in popularity as a fashion garment, cementing itself into the fashion world as a staple wardrobe piece.
Its casual, throw-on style has risen in popularity since 2020, with the pandemic and consequential stay-at-home orders meaning people opted for loungewear items over other apparel.
The loungewear industry had an incredible boom over the pandemic, and the popularity of trackies and printed hoodies is not slowing down, with Forbes predicting it will continue to rise until 2026!
Hoodies are effortlessly cool, practical and versatile. Often made from Cotton and Polyester or a blend of the two – they can be manufactured in a range of weights and thicknesses to suit any climate.
Why opting for promotional hoodies is the best marketing move you can make in 2023.
Hoodies are hugely popular, with no sign of slowing down anytime soon. Promotional items that can be worn have an incredible impact. The wearer becomes a walking billboard advertising your brand. Hoodies used for uniforms still work this way, with businesses opting for eye-catching, fun designs to create a unique impression around their brand.
Flexible working arrangements changed the way we dressed, with Casual Fridays trickling into the other days of the week. The promotional hoodie has become an appropriate casual item to wear to work.
Merchandising in the creative world generates more profit for many Australian Artists than touring and selling music alone. The power a good piece of merch holds is incredible, and the first step is choosing a product that your audience will love and want to wear time and time again!
How to use Custom Hoodies this Year
Custom Hoodies for Employees
Add a branded cotton hoodie to your onboarding kit to encourage a sense of unity and team building. Adding a little apparel in a new employee welcome kit is a great way to give a warm welcome as well as assists in keeping staff motivated.
Branded Hoodies for Sport Teams
Represent the whole team with promotional hoodies! Print your team branding across the back to show off your team colours and mascot. Branded hoodies are a sure way to up team spirit and advertise your club or team!
Custom hoodies for Schools
Hoodies are quickly becoming a part of school uniforms, so whether updating the winter uniform or creating a piece of your school leavers to take with them as a token memory – a hoodie is a popular option for any student.
Printed Hoodies for Musician Merch
On-trend hoodies with album cover art or lyrics make fantastic merch to be sold at venues or online.Choose an on trend style and a custom printed design and you have a great product ready to sell to fans and supporters.
Coffee Shops, Cafes and Breweries
Create merch for your business! These can be sold as an add-on at the counter for your customers, or you can create a package with your favourite products and a hoodie to represent your local café. Add a branded cap to the bundle and watch them fly out the door!
Fundraising Hoodies
This is a fantastic opportunity for organisations wanting to raise money, print your design on a hoodie and take pre-orders with a percentage going to your charity or NFP organisation.
Conference Hoodies
Imagine arriving at a work conference and receiving a branded piece of clothing when you get your lanyard and notebook. Hoodies come in many different colours and hoodies of the same design can be mixed and matched and printed with the same logo.
Choose this option if you have team-building events at the conference or work get-away to represent the company workgroups.
Hoodies for End-of-year gifts
Luxurious, heavy-weight hoodies with embroidered designs makes an excellent end-of-year gift for your staff members that is sure to be worn and loved for years to come. Upgrade them to personalised hoodies by embroidering individual names instead of just your logo!
FAQ about Custom Branded Hoodies
Where does the printing go on the hoodies fabric material?
There are heaps of great branding options available for custom hoodies. Print on the chest - either centred or on the left or right breast for a classic branding location. Print larger designs on the back, or carry your design down the arm of your custom piece of clothing!
Do you have hoodies for the warmer climate?
Yes! We know how hot it gets here in Australia, so we have a huge range of climate-friendly hoodies made from lightweight cotton for the warmer days and fleecy-lined hoodies made for the coldest Melbourne winters!
How do you brand promotional hoodies?
There are several printing options for printed hoodies, most commonly we use a screen print or transfer print. If you have multiple colours in your logo design, a transfer print captures small details and prints in bold, clear colour.
Another great branding option is embroidery, and custom embroidered hoodies are hugely popular and look great with individual names for a personalised hoodie.
Do you offer unisex hoodies?
Yes! We offer a mix of men's and women's styles, as well as unisex designs. We feel that hoodies don't need to adhere to gendered styles - and most of our range can be for anyone - if you have a question about the size or fit - just ask!
We strive to find the perfect fit for everyone and have a huge range of colours and sizes available. Whether looking for a printed hood for your business, customers or as a gift - we promise great service, a fresh take and 20+ years of experience in promotional gear.
