Promotional Cooler Bags

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Cooler bags make a fantastic promotional product. Their usability, massive range of colours, many styles and shapes, and versatility make them an excellent option for marketers everywhere!

The need for humans to be able to keep food and drink cold has been a constant in civilization, whether we tethered something to a rope in a stream or dug something into the cool earth – we are no strangers to the desire to have an icy cold drink!

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The COOLEST, cooler bags!

Cooler bags have popped up in Australian popular culture, spotted in beer adverts, at football games, and seen dotted across parks, flipped open and dug through by happy families or groups of young people playing outdoor games, drinking and laughing. A cooler bag has been the silent hero, weaving a story of hard work and high reward. At the end of a long, hot Australian summer's day, you reach into a cooler bag and pull out your crisp, cold drink. The 'tsk' of the can resounds in your ears; you take a long sip – ice-cold, refreshing liquid pours down your throat. That feeling we all know so well is made possible with cooler bags.

Who can use a promotional cooler bag?

When discussing cooler bag options with clients, people mistakenly think only of the cheap, square cooler bags that kids are seen lugging to and from school. While this cooler bag has a purpose and is fantastic for trade industries and education industries, they are only the tip of the cooler bag iceberg. Branded cooler bags can be used in breweries, produce farms, florists and markets – to transport and protect goods while advertising your brand. A promotional cooler may be seen at events and conferences, where travel is involved, and the need to keep food cool is a must! Custom cooler bags also make an incredible and useful gift. With increasingly stylish options available every year, it's easy to select custom-printed cooler bags for your client or staff gifts.

Types of Cooler Bags Available

With so many promotional cooler bags to choose from, it can take time to decide what is best for you. Here are just a few promotional cooler bags available now, ready to be branded with your logo.

Wicker Basket Cooler Bags

The cream of the crop when it comes to client gifts, wicker-style coolers are incredibly stylish and versatile. Wicker can be made from willow, rattan, reed, or bamboo and is known for its lightweight and natural look. These cooler bags are a great option if you are looking for high-quality cooler bags, and some options even include built-in cheeseboards as the lid - making an elite gift option!

Wine Bag Cooler bags

A promotional cooler bag that holds wine - count us in! These cooler bags are a fantastic client or staff gifts and excellent marketing tools for the entertainment and tourism industry. Options include two-bottle wine coolers and wine coolers with included corkscrews and cheese knives – ready for picnic season!

Can Cooler Bags

A classic branded cooler bag, the can cooler is ideal for lunches or a 6-pack of beers, seltzers and soft drinks. Add a branded ice pack to your insulated cooler bag, and you have a fantastic personalized lunch set that showcases your brand!

Backpack Cooler Bags

 An epic option for those on the go, these coolers come with carry handles, extra pockets and thick PE foam insulation. Whether hiking, off to a picnic or the beach – these promotional cooler bags make life and travel easy and free up your hands.

Cooler Bags you can Sit On

 Yes! We even have cooler bags that double as stools, and these make an epic outdoor promotional item perfect for sports events. Pull the sides out to reveal a canvas seat that doubles as your cooler bag lid.

Cooler Bags Disguised as Handbags

Some of our most popular cooler bags are our handbag-style beach coolers. Cut in a classic A-line shape with two carry handles and zip closure, these coolers look fantastic branded and are sure to be used, photographed and loved by anyone who has one!

Benefits of choosing a cooler bag as your next promotional products

When utilizing promotional products, choosing items that are 'high use' is always beneficial. This makes showcasing your brand easier due to the likelihood of the item being taken to different places and used repeatedly. The more useful promotional products are, the more impressions they will make. A cooler bag can be used at work, school, offices, sports clubs, farms, breweries, caterers, grocery stores, the beach, the park, camping and travelling – to name a few! Due to the range of bags available, their great value and the need to keep drinks and food cold, the cooler bag positions itself as a must-have product for your next campaign! Another benefit of using promotional cooler bags is their ample print space. Most cooler bags have a large front pocket or lid that allows for your logo or design to be printed clearly and visibly – making your logo easier to showcase and a sure way to get your brand noticed! Most custom cooler bags are also extremely lightweight and can pack down flat. Due to this, a cooler bag makes a fantastic option for those travelling from location to location and a great item to be included in promotional gift packs.

Commonly Asked Questions about Cooler Bags

What sizes are available in the bags?

We have a huge range of cooler bags available. There are cooler bags for everyone's needs, with sizes ranging from small drybag coolers, with enough room for one person's food and drink, to massive cooler picnic baskets with an adjustable shoulder strap and enough room inside to feed an army (or maybe a family of 6). In terms of litres, cooler bags can come in as small as 1 litre to as big as 36-litre capacity (now that is a lot of cold drinks!)

What materials do cooler bags come in?

Almost all insulated cooler bags have a flexible, waterproof inner made of polyethylene. In between the polyethylene and the outside of the bag lies a foam insulator that slows down heat transmitting through, even if outside in the sun! The best part is while the inner is often the same or very similar – the outer is where different styles, materials and colours have a chance to shine. Cooler bags can have canvas, wicker, nylon, neoprene, cotton, felt or jute outer. With multiple materials to choose from, it is easy to select what is best for your brand and purpose. A brand wanting to use a more eco-friendly option may opt for the Jute cooler, while a cooler used for a corporate gift may go with a sleek grey felt with black trim – or a canvas with genuine leather details.

How can I brand my cooler bags?

Printed cooler bags make a fantastic marketing tool for brand awareness, but it's essential to choose the right print type for your product! At LanewayPromos, we have 20 years of industry experience – which means we know that some things don't work, and some things just do!

Embroidery :

This super deluxe branding option is often available on cooler bags made from calico, poly-calico blends, strong polyester and canvas.

Full-Colour Transfer :

This is a great option for a long-lasting printed logo that shows colours vibrantly and with superior clarity. This print type is fantastic for complex logos with a high level of detail and multiple colours.

Screen Print :

Our go-to print option, a screen print is known for its great prices and is highly effective on cooler bags with front pockets. Screen print is best with one-colour company logos, and the finished product has a high impact and a gorgeous look and feel.

Final Thoughts on Cooler Bags

In Australia, it feels like summer is always around the corner. Order your quality promotional cooler bags today to ensure your beer comes out ice cold, ready to be cracked open, and experience the joys of modern-day insulation! Choosing the best promotional items for your business and your brand can take time and effort! At Laneway Promos, we like to take the friction out of choosing, which is why we chose the best of the best – and items we know to have success in marketing campaigns and are loved by the receivers every time. We ship Australia-wide for a flat rate of $20.00 per location. Want to ship overseas? Just ask, and we will get you a quote! Not sure where to start? Call us at 1300 113 799 or email us at sales@lanewaypromos.com.au, and our excellent sales team members will help you choose the best quality cooler bags for your business!